All Things Spirits.

Finlandia : 1000 Years of Less Ordinary Wisdom

This summer, Finlandia Vodka‘s new campaign, 1000 Years of Less Ordinary Wisdom, captures the wisdom of an extraordinary cast of characters, including New York city’s nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthor Julius Bjornsson.


The brand scoured the world to find people that embody the “less ordinary” spirit, and whose ages total one thousand years. With creative agency Wieden+Kennedy London and award-winning director Siri Bunford, the team interviewed each of these characters with the ambition of distilling their wisdom into a documentary-style film, aiming to inspire others to lead a “less ordinary” life. From a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity, the film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. 1000 Years of Less Ordinary Wisdom delivers life advice that could only come from those who together have truly lived ten centuries of “less ordinary”. Enjoy!





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