All Things Spirits.

Miller Lite: new bottle available this summer

The new Miller Lite bottle was developed by the industry-leading designers from 4sight inc. and provides an innovative, contoured shape that is a modern interpretation of the brand’s legendary long neck. This new design offers broad shoulders and a contoured grip, intended for easy handling from the bar to the pool table. It will be available in bars and restaurants this summer.

To support the new bottle, two new television commercials will air May 20th that focus on the bottle design. In the meantime, It is currently featured in the US in spots featuring Ken Jeong, Questlove and Chuck Liddell, as shown below.

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