All Things Spirits.

Martell XO: Wings / Rise Above

The Houses of Cognac Martell launched its new campaign. The film, entitled Wings and directed by James Gray (Little Odessa, The Yards, We Own The Night, Two Lovers), pays tribute to Martell’s heritage, using its emblem, the swift, which becomes a symbol of one’s potential to achieve great things. It captures the decisive moment when an author, a sculptor, a speaker and a conductor are about to begin something significant, and invites the spectator to spread his wings and take flight to rise above. “We all have wings. Few of us know how to use them”.

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