All Things Spirits.

Pampero: A Perfect Blend of Good and Evil

“A Perfect Blend of Good and Evil”, this is how Pampero (Venezuela) defines itself in this campaign by Leo Burnett, Sydney. But is that the right message to spread? More than good and evil, what we see is a predator and a victim (the bad guy vs the nice rum? Wait…). Anyway, what about putting a mouse & co in a glass in the first place?

via adsoftheworld