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Read MoreAbsolut Elyx: Skål! #HeresTo
Absolut Elyx‘s new campaign pays homage to the toast, or as it’s expressed in the brand’s home country of Sweden, “Skål” (meaning cheers). For centuries “Skål” has been exclaimed in Swedish gatherings from midsummer nights to smorgasbords. These are joyous celebrations where everyone is invited to toast and express their gratitude for the moment through speech,...
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Read MoreBacardi: new Grapefruit and Raspberry flavors
Bacardi unveiled its plans to heat up the season with the debut of two new flavors – Bacardi Grapefruit and Bacardi Raspberry flavored rums. The former is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while the latter is infused with citrus raspberry flavors to create a mouth-watering taste mixture of sweet and tart. Both new flavors are now available in the...
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Read MoreBacardi : The Truck / The House Party
Bacardi unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardi revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the...
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Read MoreJack Daniel’s Single Barrel Barrel Proof
The Jack Daniel Distillery releases the brand’s first-ever barrel strength offering within its Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof (ranging from 125 to 140 proof). The newest member of the Jack Daniel’s Family of Brands hit shelves this August and is now available nationwide in the U.S for approximately $65.00 per 750ml. Jeff Arnett, Jack Daniel’s...
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Read MoreSpirited Awards 2015: The Results! #TOTC2015
Last saturday night at the Sheraton Hotel New Orleans, Tales of the Cocktail revealed the winners for each category of the 9th Annual Spirited Awards, recognizing the year’s best bars, bartenders, writers and experts. Winners were voted on by a panel of more than 100 industry experts, led by Simon Ford (Chairman), Jackson Cannon (U.S. Judging Committee Chairman), Jacob Briars (International Judging...
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Read MoreSaint James : 250th anniversary bottle
With its plantations first producing rum in 1765, Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling. Released this month of july, this limited edition 250th anniversary carafe will be filled with an ultra-premium blend of six of the best Saint James vintages, including the exceptional 1885, presented in a luxurious glass flagon with embossed metal...
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Read MoreFinlandia : 1000 Years of Less Ordinary Wisdom
This summer, Finlandia Vodka‘s new campaign, 1000 Years of Less Ordinary Wisdom, captures the wisdom of an extraordinary cast of characters, including New York city’s nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthor Julius Bjornsson. The brand scoured the world to find people that...
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Read MoreHaig Club with David Beckham & Guy Ritchie
Diageo announced the U.S. launch of Haig Club, its new Single Grain Scotch Whisky, developed in partnership with former football / soccer player David Beckham and British entrepreneur Simon Fuller. David Beckham comments: I am incredibly proud to have been part of the creation of Haig Club. I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and...
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Stoli Vodka: A vs. THE
Stoli Vodka announced the launch of its new advertising campaign, “THE...
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Jagermeister Launches New Mobile App
Jagermeister launches its first-ever mobile app that cures the Fear of Missing...
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Pernod Absinthe recreates its distillery
After two years of meticulous work Pernod Absinthe, the original creator of...
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Corona: Day Of The Dead Cans
Brace yourself, Halloween is coming! A great opportunity for us to publish...
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Should you drink and tweet?
Addvocate suggests you shouldn’t. And we believe they are absolutely...
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Platinum Blonde: Very Very Blonde
Platinum Blonde is a blonde beer. Very very blonde… ;) via...
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Bud Light & Guinness: May the 4th be with you!
Bud Light and Guinness didn’t miss the Star Wars day and celebrate it...
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Miller Lite: new bottle available this summer
The new Miller Lite bottle was developed by the industry-leading designers...
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Victimes & Citoyens: The Wrong Place
The tree, the wall, the rail, the pole… Don’t let alcohol drive you to...
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