All Things Spirits.

Campari America launches new Cynar 70 proof!

As Italian drink culture and tradition infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof. Double the intensity and proof of original Cynar, the bartender-beloved bittersweet artichoke liqueur, Cynar 70 Proof is a bold entry in the burgeoning bitters category. Like its older sibling, Cynar 70 Proof is crafted from the same secret recipe of 13 infused herbs and plants. The liqueur carries distinctive herbal qualities married with hints of dried fruit and rounded by caramel smoothness. The result is a pleasant woody and caramel bitter taste. Its versatile and distinct flavor – and dark amber-brown color with reddish tones – is achieved through a two-stage process of infusion and blending with a higher alcohol content to achieve a more pronounced flavor profile than the original Cynar.

Cynar_70Proof Logo

Cynar 70 Proof will be available in the US at fine spirits purveyors at $34.99 MSRP for a one liter bottle.

Cynar 70 LR