Ole Smoky Tennessee Moonshine : C’mon Live a Little

Ole Smoky Tennessee Moonshine announced its brand new, first-ever marketing campaign. It will spotlight Ole Smoky as a unique alternative to the average bar offering and will introduce a new instigator persona and slogan, C’mon Live a Little, which “embodies everything that moonshine stands for: being mischievous, having fun, living in the now and turning it up a notch”, its CEO John Cochran explains.