All Things Spirits.

Haig Club with David Beckham & Guy Ritchie

Diageo announced the U.S. launch of Haig Club, its new Single Grain Scotch Whisky, developed in partnership with former football / soccer player David Beckham and British entrepreneur Simon Fuller.

Diageo HAIG CLUB Glass Product

David Beckham comments:

I am incredibly proud to have been part of the creation of Haig Club. I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig. […] I appreciate a well-made drink and I like to take my time and enjoy it – I try to drink better, not more.

Diageo David Beckham HAIG CLUB

The brand also released a TV spot directed by renowned British Director Guy Ritchie:

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Haig Club is available in the U.S. this December with a suggested retail price of $70.