All Things Spirits.

Stoli Vodka: A vs. THE

Stoli Vodka announced the launch of its new advertising campaign, “THE Vodka”. Produced by The Martin Agency, the campaign is the brand’s first major advertising effort since the inception of Stoli Group USA this January 2014. The campaign, which will be used across global markets as well as the U.S., captures what it means to be “THE Vodka”, a title reserved for Stoli as the original premium imported vodka in the United States, the first vodka brand in space and the pioneers of vodka flavors.

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Creative executions highlight the difference between being one of many versus being an original, including an ongoing series of animated videos made specifically for social media. The short, irreverent videos are illustrated by renowned graphic novelist and designer Andrew Rae, and will be released every week through the end of the year.

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