All Things Spirits.

Smirnoff: The Party – Exclusively for Everybody

Waiting in a standstill line that wraps around the block. Being at the mercy of the “bouncer’s discretion.” Blowing three months’ rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, Smirnoff is here to remind people that fun nights out don’t have to be such a hassle. Exclusivity is out. It’s time to let everyone in. “Exclusively for Everybody”, Smirnoff‘s new campaign celebrates the brands belief that exclusivity for few is less fun than good times for all.

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Dan Kleinman, US Brand Director of Smirnoff, comments :

We wanted to bring a fresh voice to vodka and break through some of the exclusive characteristics the category has come to be associated with. SMIRNOFF was created to be enjoyed by everyone, from Czars and Hollywood stars to you and your friends in the bar down the street. We want to celebrate that we’re there for good times, wherever and however they occur.

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And so, the brand has created a digital film which tells the story of two friends (Alison Brie and Adam Scott) planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times. Enjoy!

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