All Things Spirits.

Pernod Absinthe recreates its distillery

After two years of meticulous work Pernod Absinthe, the original creator of absinthe, is proud to unveil its new distillery in the historic Maison Pernod in Thuir. This faithful recreation of the original distillery will allow Pernod to generate the taste and flavor of the traditional absinthe recipe from the 19th century, which was the muse and inspiration for the greatest artists of the “Belle Epoque” including Van Gogh, Toulouse Lautrec and Picasso, as well as writers and bartenders alike.

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The first commercial absinthe distillery “La Maison Pernod Fils”, was founded in 1805 by the young Henri-Louis Pernod at Pontarlier in France and lovers of this superior spirit which is anchored in tradition have long been calling for a revival of its truest form. Today, Pernod is proud to be at the vanguard of the absinthe renaissance due to its unique production methods which have been authentically retained through the traditional craft process at the recreated Henri Louis Pernod distillery in Thuir.

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Pernod Absinthe is a high proof spirit like no other, distilled from the essential DNA of anise and Wormwood from the region of Pontarlier. It brings a mysterious and bold aura that is truly unmistakable and the authentic Pernod distillery formulation both honors and celebrates this often misunderstood spirit. By using traditional methods and combining wine based distillates and macerates of real herbs and botanicals, Pernod is leading the ultimate revival of absinthe by showing its respect for the original manufacturing process. The combination of the specifically chosen aromatic plants, the ancestry know-how of Pernod in terms of aromatic equilibrium and the mastery of traditional extraction processes reveal the true delicacy of wormwood and bring a subtlety and complexity to the final product.

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Mathieu Sabbagh, International Director of Pernod says:

The establishment of the new distillery in Thuir is a testament to our commitment to the long term growth of the brand and the category. The production process in the distillery has been replicated to ensure that every stage of the apothecary like technique is completed in the traditional way.

With this reincarnation of the original distillery Pernod Absinthe is set to once again become a social phenomenon enhanced by the mesmerizing traditional ritual that accompanies its consumption: icy water trickled drop by drop onto a sugar cube placed on an absinthe spoon, dissolving it and clouding the emerald spirit languishing in the bottom of the glass.

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